SpeakerCraft AIM Series 2 ATX100

MSRP: $349

Describe your product's design and / or technological innovation.

The SpeakerCraft AIM Series 2 ATX100 is the industry's first available Dolby Atmos enabled in-wall speaker, which gives custom installers a new way to create a totally immersive home theater experience for their clients. The ATX100 is the architectural in-wall solution to the traditional floor-standing or bookshelf height speakers currently available, and the design adheres to Dolby’s recommended specifications and requirements for optimal sound performance.

To create fully immersive sound, the SpeakerCraft ATX100’s dual drivers and tweeter fire upward into the acoustically controlled wave guide that projects the Dolby Atmos height cue information off the ceiling, creating the immersive effect. The ¾” custom titanium dome tweeter with high-energy Neodymium magnet structure boasts frequency response up to 22kHz. With its dual 2½” Kevlar-reinforced pulp mid-bass drivers, the ATX100 can handle up to 125 Watts of amplifier power at 8 Ohms.

To maximize the sound reproduction and minimize sound transmission to adjacent rooms, the ATX100 features a fully integrated acoustic back box. It also leverages SpeakerCraft’s Acoustic Isolation Technology™ to minimize acoustic energy transfer to the mounting and surrounding surfaces. This acoustic decoupling allows listeners to hear more of the actual speaker and less of the sound that normally radiates from the mounting surface.

Describe the benefits that your product provides to the integrator.

The ATX100 offers whole new way for integrators to develop, design and implement a residential home theater. The speaker is an enormous industry leap forward that is changing how technology integrators design home theater audio systems for their clients. The ATX100 brings the Dolby Atmos experience to any installed environment completely hidden away, designed to perform in constraints of a shallow 2x4 wall.

The ATX100 gives custom installers and integrators multiple options to ‘wow’ their customers with Dolby Atmos enabled solutions. The ATX100 can be added to existing in-wall systems, allowing for an easy upgrade to object-based surround audio. It also easily combines with SpeakerCraft’s two new AIM Series 2 LCR In-Wall speakers, allowing for the easy creation of a Dolby Atmos enabled speaker system. The ATS500 System pairs the ATX100 height speaker with the new Kevlar-woofers based AIM LCR5 FIVE Series 2 behind a single, low profile, magnetic attached grille. The ATS200 System combines the ATX100 height speaker with the glass-fiber woofers based AIM LCR5 TWO Series 2, also behind a single grille.

Therefore, with the ATX100, integrators have more flexibility when it comes to designing residential home theaters. They can design and build a new Dolby Atmos home theater experience with an in-wall architectural speaker. And, most importantly, they can deliver an outstanding audio experience for their clients.

Describe the benefits that your product provides to the end user.

The SpeakerCraft ATX100 provides high quality sound and an immersive home theater experience for any homeowner. In addition to being designed specifically for Dolby Atmos® and other object-based sound formats, the new speaker targets the sound optimally. SpeakerCraft's Acoustic Isolation Technology, employed in the ATX100, minimizes acoustic energy transfer, allowing homeowners to hear more of the actual speaker and less of the radiation from mounting surfaces. This new speaker, quite simply, creates a better home theater experience for the homeowner.

Additionally, since the in-wall speaker is installed right into the wall, it eliminates the "clunky" look of a traditional floor standing or bookshelf speaker, so homeowners don't need to compromise style for sound. Through the ATX100, SpeakerCraft was able to develop a height speaker that would perform in the constraints of a shallow 2x4 wall. This included developing drivers, crossovers and enclosures very specific to this purpose. The result is a design that brings the Dolby Atmos experience into any installed environment, completely hidden away in the wall, which helps homeowners to keep their technology "invisible", yet powerful.